Minchki is a creative studio that helps ambitious brands show up — clearly, culturally, and with conviction. We design identity systems, stories, and digital worlds that people swoon over.
Minchki is the creative studio of Nimisha Gupta, we operate globally, bringing high standards, innovative thinking, and quality to the table. Our approach is highly collaborative working with teams and founders who need help unlock their potential.
Branding is a team sport and we often collaborate with creatives experts we admire to create brands with character. We love developing brands from scratch but often work to elevate existing brands or campaigns.
What we do
LET’S WORK TOGETHER
Creating a revolutionary resale platform and community.Worn is a pre-owned luxury company whose mission it to use curation and experience to shift the perception of second hand. In October 2019 they opened their first London store and as they evolve
Play experimentation and research are big parts of our practice. Explore creative playground to see articles, ideas, work in progress and more.
EXPLORE PLAY
